Canon

Pricing

Priced on the lift we deliver.

Three components, no surprises. The bigger the retention uplift Canon creates, the more you pay — and the more you keep.

Pilot

A controlled rollout on a slice of your players, with a holdout.

From £25K
60-day calibration · capped at £25K
Start a pilot
  • One objective (activation, retention, ARPU, or referral)
  • Up to 50,000 treated players
  • 10% rules-based holdout, ITT-style measurement
  • Weekly readouts with your CRM team
  • Compliance review with your RG officer
Scale
Most chosen

Production deployment across all players for a single product line.

20%
of the incremental value Canon creates — you keep 80%
Talk to sales
  • Unlimited objectives across the chosen product line
  • Per-decision audit trail and exportable logs
  • Holdout-based monthly attribution reporting
  • Operator-controlled limits, exclusion lists, RG policies
  • Dedicated CSM, SLA-backed
Enterprise

Multi-product, multi-jurisdiction deployments with custom commercials.

Bespoke
Custom commercials on the 20% performance fee · annual commit
Contact sales
  • Multi-brand / multi-jurisdiction deployment
  • Private model fine-tuning on your data
  • Single-tenant inference for data residency
  • Dedicated solutions architect + 24/7 incident response
  • Procurement-friendly MSA + DPA

One fee, one number. Canon only earns when Canon creates lift.

Calculator

See what Canon would cost on your bonus spend.

Drag to your annual bonus spend. We assume Canon delivers a 50% lift on that spend after the calibration window — your real lift may be higher or lower.

Estimate your ACV
Assumes Canon delivers a 50% return on your bonus spend after the calibration window. Real lift varies by operator.
Incremental value created (50% lift)£500,000
You keep (80%)£400,000
Canon performance fee (20%)£100,000
Total ACV to Canon£100,000
Canon takes 20% of the value created. You keep the other 80% — at every scale.

What's included

Every plan ships with the same compliance guardrails.

 PilotScaleEnterprise
Per-decision audit trail
RG check enforcement
Operator-controlled limits & exclusion lists
Multi-brand / multi-jurisdiction
single brand
Single-tenant inference
Holdout-based attribution
Dedicated solutions architect
shared CSM
24/7 incident response
business hours
Custom DPA / data residency

FAQ

Pricing questions, answered.

We hold out 10% of treated players as a rules-based control. The performance fee is calculated against the difference in retained-spend between treated and control cohorts, measured monthly.

Want a number for your operator?

Send us your bonus spend and target lift — we'll model the ACV and a pilot in 24 hours.