Solutions · Retention
Stop losing the players you spent to acquire.
Most retention spend lands on players who would have stayed anyway, or arrives a week after they churned. Per-player agents fix the timing — and the size — of every retention decision.
Today
The retention problem isn't the campaign. It's the cadence.
Weekly campaigns mean a player can be 5 days into churn before they hear from you. By then the welcome-back bonus is sunk cost.
Bonuses are calibrated for the average — too small for high-elasticity players, too big for the low. Both leak ROI.
Spend on players who would have come back anyway. The ones at real risk get a generic offer or nothing.
With Canon
Per-player decisions, sized to elasticity, timed to the event.
An at-risk player triggers a decision on the next event — not on next Tuesday's batch.
Bonus size derived from the player's per-history elasticity prior. High-elasticity players get bigger; low don't get spend.
A mission, a cool-down, a lapse-prevention offer — Canon picks. Sometimes the right action is no action.
At-risk players don't get retention spend that would harm them. Holds and cool-downs replace nudges.
10% rules-based holdout proves the lift. No counterfactual hand-waving.
Sportsbook, casino, live, poker — same engine. Different per-vertical priors.
Outcomes
What operators see in production.
Newly registered players who place a first bet
Players still active 30 days after sign-up
Incremental monthly revenue per treated player
“We were running weekly reactivation campaigns. Canon was running them per session. Lift showed up inside two weeks.”
Two products, one strategy.
See retention lift on a slice of your players.
A 60-day pilot with a 10% holdout will tell you what Canon's retention lift looks like on your data.