100%
Decisions logged
with signal trace
Product · Insights
Measure what Canon actually moved.
Every strategy ships with a 10% rules-based holdout. Every decision is logged with the signals that produced it. Insights stitches the two together so you can see lift, not just activity.
Holdout attribution · last 30d
30-day retention
Canon33%
Control22%
+52%lift
91,245 treated · 10,138 control
10%
Holdout, by default
rules-based control
Daily
Lift reporting
exported to warehouse
Lift, not activity
Stop reporting on what you sent. Start reporting on what worked.
Most CRM dashboards report what you fired off — opens, clicks, redemptions. Canon reports what you actually moved — incremental retention, incremental revenue, incremental activation — against a holdout you can defend in a board meeting.
- Always-on holdout, ITT-style attribution
- Per-strategy and per-segment lift reports
- Confidence intervals on every reported number
- Exportable to BigQuery, Snowflake, Redshift, Postgres
Warehouse exports
Daily syncs · 5 datasets
- decisionsBigQuery4,217,338syncing
- signalsBigQuery11,840,512synced
- lift_attribution_dailySnowflake91,245synced
- rg_check_logSnowflake218,603synced
- audit_decisions_30dS34,217,338synced
Next sync · in 47 minBytes today: 2.41 GB
What insights does
From per-decision logs to board-ready reports.
Holdout attribution
Treated and control are matched on lifecycle, market, and risk. Lift is reported as the difference, with CIs.
Cohort drilldown
Slice lift by lifecycle stage, market, channel, vertical, or any custom dimension you ship from your CDP.
Strategy comparison
See which strategies produced lift and which didn't. Kill the losers.
Signal-level reporting
Which signals are predictive of which actions. Lets you spot data-quality issues upstream.
Warehouse export
Daily exports to BigQuery, Snowflake, Redshift, or Postgres. Operators query Canon data in their own BI stack.
Audit-grade logs
Per-decision logs include policy version, signals consumed, score, alternatives ranked, and shipped action — usable by regulators.
FAQ
Insights, in detail.
We report confidence intervals on every lift number. Reports under a minimum statistical power threshold are flagged rather than published as point estimates.
Want to see the lift on your last quarter?
We can replay your historical event stream against a Canon policy and report counterfactual lift — no integration needed.