Solutions · Welcome optimisation
Stop paying every new sign-up the same welcome bonus.
The £50 first-deposit match is wasted on the player who'd have deposited £200 anyway, and not enough for the player who needs £80 to convert. Canon prices each welcome to the player.
Today
Welcome bonuses are the biggest line item in acquisition spend.
A £50 match works for the median player and is wasteful for two-thirds of the rest. The cohort average is the worst possible compromise.
Bonus-hunters detect uniform offers within hours. Your welcome budget is funding their next withdrawal.
Acquisition reports activation rates, not lift over a no-bonus control. You don't know which welcome bonuses worked.
With Canon
Welcome bonuses, sized per signup.
Welcome bonus size derived from acquisition channel, market, device, time-of-signup, and early-event signals.
Canon picks the format — free-play, deposit match, no-deposit, mission — based on the player's expected response.
Suspected hunters get cooldown or no-action, not a bonus. The detection model improves with every confirmed pattern.
10% of new signups stay on a uniform-offer baseline. Lift is reported against that, not against historical activation rates.
“The welcome budget cut paid for the platform inside three months.”
Run welcome optimisation on a slice of your sign-ups.
Pilot on a 10% slice of new sign-ups against a uniform-offer holdout. We report lift in 30 days.