Product · Strategies
Set the goal. Set the budget. Canon does the rest.
A strategy is your declaration of intent: the metric to improve, the budget to spend, the guardrails to respect. Canon turns it into per-decision policy your agents follow.
One concept, four levers
A strategy is what every agent decision is judged against.
Strategies are how operators express the world they want — without ever writing a campaign condition. The CRM team picks the metric. The finance team sets the budget. The compliance team sets the guardrails. Canon finds the policy.
- Objective: activation, retention, ARPU, referral — or AI-optimised mix
- Budget: daily / weekly cap, allocated automatically across players
- Guardrails: spend limits, frequency, cool-downs, exclusion lists
- Holdout: 10% rules-based control, by default
- UK casino · retention liftRetention£1.84+14.3%live
- DE sportsbook · welcomeActivation£0.92+21.1%live
- ES live · VIP retentionRevenue£4.20+9.6%calibrating
- IT slots · bonus-abuseDefence£0.00-0.4%live
From intent to policy in one screen.
Activation, retention, ARPU, referral, or AI-optimised. Each metric ships with a default control group and a measurement window.
Set the daily or weekly bonus budget. Canon spends within it, prioritising the players with the highest expected lift.
Spend caps, frequency limits, cool-down windows, and exclusion lists. Canon optimises within them — never around them.
Welcome optimisation, lapsed-player reactivation, VIP retention, bonus-abuse defence — all available as starting templates.
Run multiple strategies side-by-side. Canon resolves overlaps and budget contention automatically.
Every strategy ships with a control group. Lift is measured monthly, exportable to your warehouse.
FAQ
Strategies, in detail.
Yes. Canon resolves contention automatically, prioritising the strategy with the higher expected per-player ROI when two compete.
See strategies on a live operator account.
A 30-minute walkthrough on real data — yours or ours.